site web sur mesure

Graphic Design

Custom-built websites or templates: expectations and realities
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Does your next move involve creating or redesigning your website? If so, it’s time to ask yourself a few key questions before you set off on this exciting project. One of your first decisions should be to determine whether you … Continued

Content Strategy, Web Marketing

On The importance of a funnel shaped conversion for your E-commerce strategy
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Ecommerce,is  defined as the activity of selling products and services online though the Internet, is nowadays it’s an activity that is so widespread that it needs a highly competitive marketing strategy. Companies from Quebec starting in E-commerce can enjoy numerous considerable advantages. The … Continued

infolettres

Content Strategy

Easy ways to help you maximize your newsletters
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With all the recent updates to the Facebook algorithm (and certainly, the panic that ensued), it’s undeniable that companies need to multiply their communication channels with their clients to ensure the right brand content and success. Newsletters are great tools: they don’t cost much, are easy … Continued

reseaux sociaux mininal

Content Strategy, Social Network, Web Marketing

Maximize your marketing strategy with Instagram
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Launched in 2010, Instagram is now worshipped by numerous social media network lovers. Instagram is not just a trend, it’s an app that has numerous marketing advantages. If almost all brands use Instagram today, lots of companies are still hesitant … Continued

site-web-ergonomie

SEO, Web Design, Web Development

Is your website UX friendly ?
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Uer experience or UX as it is most commonly referred to is about making your users’ website experience simple and enjoyable. We could breakdown the practice into three basic rules: utility (content), utilisability and design. On the internet as in real life, people … Continued

marketing web

Content Strategy, Web Marketing

8 web marketing trends to keep an eye on in 2018
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The internet changes very quickly and we all don’t want to be left behind. In 2018, we can expect to see the following eight web marketing trends everywhere! Micro-influencers Why? Their audience is smaller, however their engagement rate is higher so the … Continued

Agence Minimal

Content Strategy, SEM, SEO, Web Marketing

KPIs are irrelevant… unless they’re clearly defined!
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In recent years, the advent of social media has upended our business processes, along with our digital ecosystems. Now that algorithms are calling the shots, it’s getting harder and harder to gauge the impact of the actions we’re taking in … Continued

Google et contre tous

Content Strategy, Web Marketing

Google against the world
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Looking back 20 years, we had no idea of what Google would eventually turn into. Today, it is an embedded part of our day-to-day lives. The company has developed drones, smart glasses, gadgets and, last but not least, the world’s … Continued

Web Design

7 things to ban when redesigning your site (to avoid losing money and crazy amounts of time)
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First of all: why do you want to revamp your website? To be better indexed, to become even cooler than your closest competitors, to increase sales … All of these factors can be good reasons to target an update of your … Continued

UX Design

Web Design

SEO + UX = The key to success
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I There was a time when we used to think that having an optimized SEO, was as simple as adding multiple keywords on a webpage so it could end up at the head of Google searches. What a utopian dream … Continued