We start by imagining the end result. In between, we add an intuitive user experience to increase engagement and conversions. The prototyping stage helps the decision-making process by increasing the number of scenarios developed.
Interface and user experience design
Information architecture and Web ergonomics (UX)
Conceptual and graphic mock-ups
Feasibility demos and prototypes
Adaptive design (responsive design)
At Minimal, even our most unexpected ideas are based on an in-depth analysis of your brand's needs and a strategic plan to make sure they’re met. Once we’ve clearly established what the mandate is, we give free rein to our creative team to reach for the stars. Then we dance on Mars.
Content strategy and social media
If you want a website to be successful, it’s got to be seen. We strive to build adaptive interfaces using adaptive designs, but if nobody sees them, it's a bit embarrassing. That's where our digital marketing specialists step in. They make sure your site is carefully planned to meet its business objectives.
Content management system
SEO + SEM
Your online store has to be able to convert visitors into buyers. Our multidisciplinary team integrates the best practices in SEO, analytics and content strategy to help you hit your sales targets.
Interactive marketing, web advertising
Once your web ecosystem is running, you need a good content strategy, activations, media buys and SEO for better search performance. But it’s not as easy as it looks. Careful attention and meticulous planning are the order of the day—and that’s where we come in.
Visual identity program
Collateral graphic design
Consumers are everywhere, ready to meet you. But are you ready for them? You can communicate with your audience anytime, but not just any old way. Now that you have so many points of contact with your target market, you need to offer them rich content. Our diverse team knows how to create content that will keep the conversation alive between you, your followers and your customers.
Design and copywriting
Translation and adaptation
The Internet has redefined business and just having a plain website doesn’t cut it anymore. Our team of talented creatives injects innovation into every strategy we produce.
Social media activation
Design, illustration, video production
Your brand is as unique as your customers. What social media platforms are best for reaching your target? How often should you be posting? What’s the right tone? And how do you transform dissatisfaction into opportunity? Let us answer these questions for you.
Social media strategy
What are your returns on media spending? How can you drive more traffic to your site and boost your stats? How can you reach new geographies and market segments? Don’t worry, we’ve got this covered so that you can focus on what you do best.
SEO / SEM