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What could be more exciting than helping out a convenience store? But, not just any convenience store: Provi-Soir chose us to create a new logo and visual identity for its banner.

Of course, while these fine stores from a bygone era have since disappeared from Montreal, the logo, meanwhile, has found the fountain of youth.

Our mandate was to produce a logo and visual identity for Provi-Soir, a chain of convenience stores.