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Project
Vacances Essipit
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We gave the only Innu vacation destination in Côte-Nord a strong, evocative identity to make it better known, position its attributes in the region and attract a larger number of tourists. The Innubliable (unforgettable) slogan captures the exceptional tourist experience with emotion and humour and reminds visitors of the site’s Indigenous context.

The destination’s new image was deployed on the new website and through a three-year advertising campaign (on the sides of buses, in print media, on the radio, on the Web and through a variety of promotional tools).