The biggest challenge of this campaign? Creating a digital universe of sunny, sandy beaches while staying in the city, both feet trudging through the slush and snow in the -20°C weather.
And, more challenging, how to sell the dream? This is what we asked ourselves while tackling the site redesign of Vacances TMR. Our goal was to sell holidays to Quebecers, while offering a graphic universe and better adapted communication techniques to make it THE perfect travel companion. Have a nice trip!
- DAVID-ALEXANDRE TANGUAY, Associate, Minimal