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Project
Ville Levis

The goal of this new upbeat and vibrant brand image was to promote the city of Lévis as a tourist destination. Its purpose was to provide the city of Lévis with a strong and unique campaign to convey its welcoming and friendly spirit. We created a bold, handwritten typeface especially for the occasion to express the spirit of the brand—one connected to its residents.

This strategic positioning appears in all its communication tools, including the visitor’s guide, banners, brochures, and slogan, which is part of the city of Lévis URL, to anchor this new positioning in the mind of visitors.