{"id":1671,"date":"2019-04-16T00:00:00","date_gmt":"2019-04-16T00:00:00","guid":{"rendered":"https:\/\/www.agenceminimal.com\/maximize-your-marketing-strategy-with-instagram\/"},"modified":"2021-11-30T13:44:13","modified_gmt":"2021-11-30T13:44:13","slug":"maximize-your-marketing-strategy-with-instagram","status":"publish","type":"post","link":"https:\/\/www.agenceminimal.com\/en\/maximize-your-marketing-strategy-with-instagram\/","title":{"rendered":"Maximize your marketing strategy with Instagram"},"content":{"rendered":"

Launched in 2010, Instagram is now worshipped by numerous social media network lovers.<\/p>\n

Instagram is not just a trend, it\u2019s an app that has numerous marketing advantages. If almost all brands use Instagram today, lots of companies are still hesitant about embarking on an Instagram journey because they\u2019re often scared of not finding the ideal content to promote or because they lack knowledge on how to properly use it as a tool.<\/p>\n

Once you\u2019ve read the following article, you won\u2019t have any excuses left!<\/p>\n

#1.\u00a0Instagram at the heart of your social media strategy<\/strong><\/h2>\n

With over 800 million active users per month and an engagement rate higher than Facebook and Twitter (4,21% by member), Instagram is a social media network that you cannot afford to neglect. The growing popularity of this social network demonstrates its increasing importance in the digital world.<\/p>\n

For companies, Instagram is an opportunity to communicate differently with their audience regardless of their age, gender and job title. The app allows you to showcase your product in pertinent ways while offering popular and attractive visuals that will boost your sales.<\/p>\n

 <\/p>\n

\"Instagram-business\"<\/p>\n

#2.\u00a0Use stories to boost your business<\/strong><\/h2>\n

You\u2019re probably wondering how a short-term publication post with a 24-hour lifespan\/shelf life can become a key strategic element for your long-term marketing campaign? Well, firstly you need to know that \u00ab\u00a0Igers\u00a0\u00bb (the name given to Instagram users) absolutely love discovering the behind the scene stories of their favorite brands! By sharing your content on a daily basis and exploring subjects like your everyday life, your backstory, your secret\u2026 you are building a relationship with your audience.<\/p>\n

Stories are features that will prove to be very useful if your content is fresh, fun and original. You need to play on the instantaneity of it and offer spontaneous content to match. For example, do you have a team member that brought in his\/her cute dog or his\/her brand-new vintage sweater to the office? Snap a picture of it, or even make a video, and have fun with creating gifs, emojis, surveys, stickers, tags\u2026<\/p>\n

On a more serious note, you can also promote new products in your stories. Mix and match videos and photos to create depth to your ads. For all your social events, don\u2019t forget to go live either directly from your company profile or thanks to an influencer. You can create and broadcast special hashtags for the occasion, the content will be supported by the audience and your event will then become viral.<\/p>\n

 <\/p>\n

\"story-insta\"<\/p>\n

#3.\u00a0Promote your Instagram publications<\/strong><\/h2>\n

With a business account, you have access to a wide range of ad types: photo, video, carousel posts or even ads integrated into your stories. Each of them provides different goals for your objectives: the goal of popularity, consideration or conversion.<\/p>\n

You can manage your Instagram ads directly from the app or through Facebook ad parameters. Just make sure that your posts respect Instagram\u2019s advertising policies.<\/p>\n

The best way to promote your brand for a very low cost is through content curation. You will soon realize that Instagram users can become incredible inspiration sources for your brand. Launch a hashtag and offer to repost your fans\u2019 best photos. You\u2019ll just have to select and mention the photo\u2019s author, and post it! Soon enough, you will be offering engaging stories and posts which will have required very little effort!<\/p>\n

\"pub<\/p>\n

\u00a0#4.\u00a0Analyze your statistics<\/strong><\/h2>\n

For all your marketing strategies, analytics reigns supreme! As easy as it is to access is as indispensable of a tool it is for your brand, don\u2019t skimp on the use of these precious parameters and data! You can have access to Instagram Insight by clicking on the diagram shaped icon on the top right-hand corner of your profile.<\/p>\n

Instagram offers a wide range of statistics to help you measure your campaign performances, to analyze your audience and to improve your results. Among them:<\/p>\n

\u2013 Who are your followers? Age, gender, city, country.<\/p>\n

\u2013 Profile visits: the number of users that have visited your Instagram profile.<\/p>\n

\u2013 Reach: the number of unique accounts that have visited your profile.<\/p>\n

\u2013 Impressions: the total number of times that your posts have been seen.<\/p>\n

\u2013 When are your followers most active (time, day).<\/p>\n

\u2013 Your best posts: ranked according to filters, type of publication (photo, video), metrics (impression, reach, engagement, likes and comments) and to the period (7 days, 30 days, 3 months, 6 months, 1 year, 2 years).<\/p>\n

\u2013 Stories: Instagram algorithms will look for the messages and stories that worked the best for you.<\/p>\n

 <\/p>\n

In the course of your Instagram marketing strategy, you will be able to see the type of content that will help you reach your goals and that you consider are the most efficient ways to reach them. Above all, pay attention to the new tendencies, they will help you reach and retain your target easily!<\/p>\n

 <\/p>\n

Pssst\u2026 Minimal is also on\u00a0Instagram<\/strong>\u00a0? ! Come visit us on\u00a0@minimalmtl<\/a>, we\u2019re having a lot of fun out there!<\/p>\n

\"minimal-insta\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Launched in 2010, Instagram is now worshipped by numerous social media network lovers. Instagram is not just a trend, it\u2019s an app that has numerous marketing advantages. 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