The emphasis was placed on a very representative element of the brand: the A in Alchimiste.
In contrast to the old brand image and the rather busy packaging, the new identity was intended to be much simpler and airy. With the use of a solid colour code architecture and a simple layout of the beer types, the selection is now made more quickly by the consumer.
The graphic elements are now easily adaptable and usable across all communication platforms.
Because of its simplicity and effectiveness, the Alchimiste microbrewery's brand image was named a finalist in the Créa 2021 competition.