La Forfaiterie
Lead generation + Tourism and experience packages sector
Crafting Extraordinary Experiences with Content and Emotion
La Forfaiterie, an endless source of inspiration for unique experiences across the province, offers a wide range of gift packages, from dining to accommodation, as well as a variety of activities, including a relaxation-focused section. A travel agency service has also been added to the organization, positioning it as a leader in getaways and experiences.
Problematic
Solution
Feeling a sense of stagnation in its positioning and communication, La Forfaiterie wanted to reaffirm its presence in its markets and restore the brand’s prestige. The goals were to rejuvenate the brand image and universe, become the go-to alternative for finding the best gifts, and highlight the travel agencies under its umbrella.
The collaboration began with a thorough audit of the organization’s resources, highlighting the necessary efforts to reposition La Forfaiterie and establish priorities. After refreshing the brand image and redefining its territory, we proposed a strategy focused on creating emotions to highlight the feelings generated by the gift and travel packages. This was followed by a multiplatform prospecting strategy, ranging from social media to newsletters, including both traditional and digital media placements. Striking images and videos, paired with rich, descriptive text, captured the audience’s attention and generated the desired engagement. This is how we succeeded in offering the extraordinary to a unique brand.
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