Prevost
Branding + Social Media
100 Years of Prestige
Since 1924, Prevost has been the reference in the motorized vehicle industry. Integrated into the Volvo group, Prevost is the leading manufacturer of heavy-duty diesel engines and the second-largest global manufacturer of motorcoaches and buses. Originally from Sainte-Claire, Quebec, Prevost has now established itself as a major player on the international stage. The company guarantees comfort, reputation, and peace of mind to its coach users.
Problematic
Solution
Prevost, preparing to launch its new H3-45 model in the American market, needed a strategy to promote its product. This new coach is not only a favorite among drivers but also consumes up to 12% less fuel.
Minimal collaborated with Prevost to create a progressive launch strategy. The first phase of the pre-launch aimed to generate interest among the target audience through various channels: social media, the website, and trade shows. An advertising campaign was also rolled out across Canada and the United States. Communication efforts culminated in the staged unveiling of the coach in Orlando. Meanwhile, Prevost was celebrating its 100th anniversary. To commemorate the event, a traveling exhibition was organized. Minimal’s creative team traced the timeline of a century of innovation.
Curious, inspired ?
Like what you see? We want to hear your ideas. Write to us to say hello and discuss your project.