Pür & Simple
Content Creation + Social Media Strategy + Strategic Planning
Beyond the Menu: Attracting Early-Morning Customers with Effective Digital Strategies
Pür & Simple, a Canadian breakfast restaurant chain, currently operates in 7 provinces with a total of 38 locations, primarily located in English-speaking Canada. The Pür & Simple team is dedicated to redefining the breakfast and lunch experience, offering creative and wholesome meals rich in diverse flavors. Their commitment to quality makes it a must-visit destination for breakfast and lunch enthusiasts.
Problem Statement
Solution
Driven by its ambition for expansion, Pür & Simple had various goals to achieve. The company sought to increase its visibility and rejuvenate its target audience. To accomplish this, implementing national campaigns, establishing a cohesive visual identity, and actively managing social media were essential steps.
Pür & Simple was looking for a business partner capable of meeting these challenges, helping the brand establish itself not only in Canada but eventually in the North American market.
Minimal is thrilled to partner with Pür & Simple on a variety of projects. This collaboration includes social media management, content planning and creation, and implementing nationwide digital campaigns—whether for new restaurant openings, ongoing promotions, or franchisee recruitment. This is achieved by defining a visual universe that gives the brand a distinctive personality. Additionally, Minimal was recently entrusted with the complete redesign of the website, an exciting project set to launch soon.
Thanks to this successful partnership, Pür & Simple is achieving its goals and preparing to expand its reach to the United States, with Minimal’s continued support.
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