Uer experience or UX as it is most commonly referred to is about making your users’ website experience simple and enjoyable. We could breakdown the practice into three basic rules: utility (content), utilisability and design. On the internet as in real life, people are always in a hurry. Help them to not lose time and encourage them to come back to your website by implementing this super advice!
A clear structure and architecture for your website
Before starting, it’s better to take a minute and think. How are you going to organize your information on your website? You want users to find their information easily! Create content groups and classify all of your information in the order of importance: menu, main pages, subsections… Most importantly, be logical! UX is a little bit of everything and having a good site architecture for a smooth navigation is key.
We will never say this enough: users want to find their information easily and quickly. Your navigation menu will need to be concise, clear and at the top of your page. Use only one word per section (yes, we know that it seems difficult but it’s part of the challenge). Do you want to add subsections? Well, add them in a drop-down menu.
Respect the web conventions
There are a certain number of rules to respect online. Make sure that the color of your links change when you hover over them. Link your logo to the main page. Your purchase basket should be at the top right. User Experience doesn’t mean lacking originality. In fact, it’s simply about being original by playing within some constraints.
A refined design
The most important aspects in web UX are not just the structure. Like any marketing project, design is quintessential. A conscientious, refined and professional looking website is what everybody wants! However, always keep in mind that your visitors don’t come to admire your design but to find information. A complicated website will make the navigation even more complicated.
Some random but important elements
- Find a color chart and respect it
- Same goes for the structure of your page: classify your information everywhere in the same order
- Adopt a simple and readable font
- Include beautiful and good quality pictures
- Don’t overload your pages: your information must be relevant and easy to find
A well-performing and fast website
A website that is quick to load is an easy to surf website. Visit your website without having to refresh. For example, if you have an ecommerce section, make sure that the customer can continue shopping once their items have been added to their cart.
Test your website
Explore all kinds of platforms: Windows, Mac, Safari, Google Chrome, Firefox… It’s usually there that you notice the mistakes that you wouldn’t have found otherwise. Above all and most importantly, make your website responsive! More than half of the people online do so on their tablets or mobile devices. It’s extremely important to have a structure adapted to the reality of the users.