A next-level branding and enrollment campaign.
The Académie Antoine-Manseau de Joliette is a private high school offering programs and courses that allow students to develop and reach their full potential. Minimal has been working with the Academy for several years to support its open-house registration campaigns.
Due to an increase in the demographics of the Lanaudière region, additional competition from public and other private schools, and the reputation of the school that has been affected by the many changes in its administration, the Academy was looking to renew its communications around its open-house event, as well as to ensure a year-round presence and visibility for the school.
Minimal proposed a new brand image inspired by tradition, rigour and ambition, yet resolutely turned towards the future. An image that surprises and informs and, above all, one that makes each of the Académie Antoine-Manseau’s communication pieces memorable. Modernism and freshness guided the creation.
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