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Distillerie 3 Lacs


3D animation to deliver a surprising and refreshing navigation experience.

Distillerie 3 Lacs was founded by three childhood friends who specialize in making Quebec gin. Literally located in the Trois Lacs region in Montreal’s West Island, their mission is to reinvent classic spirits by adding citrus notes. It is nicknamed “The Citrus Distillery”.



The Distillerie 3 Lacs website was outdated and not equipped to adequately showcase the brand’s new products and innovative packaging. D3L also wanted to promote its newest products and the current platform was simply not up to the company’s ambitions.

Minimal worked hard on a new design that would dazzle both the company’s owners and their customers. The focus was on the 3D animation of their gin cans, the D3L brand’s flagship products. The creative team successfully met the challenge by designing a browsing experience as refreshing and light as the drinks made by the Distillerie 3 Lacs.

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