Glissades des Pays d’en Haut is a recreational destination in the heart of the amazing Laurentians. They operate snow tubing slides, a sugar shack, helicopter rides, a theatre.
As their offerings grew organically, each business naturally operated under a different brand. This diluted the marketing dollar and made it difficult to build awareness and a strong brand, which was a lot of work for entrepreneurs with a small marketing team.
Minimal proposed a strategy to consolidate the brand portfolio with a rebrand and the creation of a new parent brand entity.
Domaine des Pays d'en Haut was born. The brand equity built primarily around the Glissades des Pays d'en Haut is retained and a clearer, more precise positioning as a recreational and tourism destination is now part of the essence of the new entity.