View Play reel Visit Consult
the articles
Load
more
View Read
minimal minimal

.

Domaine des Pays d’en Haut

Branding

The slide master’s numbers were on a slope

Glissades des Pays d’en Haut is a recreational destination in the heart of the amazing Laurentians. They operate snow tubing slides, a sugar shack, helicopter rides, a theatre.

Problematic

Solution

As their offerings grew organically, each business naturally operated under a different brand. This diluted the marketing dollar and made it difficult to build awareness and a strong brand, which was a lot of work for entrepreneurs with a small marketing team.

Minimal proposed a strategy to consolidate the brand portfolio with a rebrand and the creation of a new parent brand entity.

Domaine des Pays d'en Haut was born. The brand equity built primarily around the Glissades des Pays d'en Haut is retained and a clearer, more precise positioning as a recreational and tourism destination is now part of the essence of the new entity.

Curious, inspired?

Like what you see? We want to hear your ideas. Write to us to say hello and discuss your project.