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Réno M3

Social Media

Reno M3 revisits its brand image after more than 25 years of activity in the renovation field.

Reno M3, a leader in turnkey renovation in Montreal, is the result of the work of its founders, Pierre and Michel Guy, more than 25 years ago.

Cabinetmakers by trade, the two brothers modestly founded Reno M3 in Repentigny. Little by little, the company has grown, while maintaining its warm character. Over the years, Réno M3 has built an enviable reputation in the field of turnkey renovations and aims today to continue its rise by always taking care of its workforce, while ensuring the technical assistance of qualified suppliers and the expertise of its collaborators.

Problematic

Solution

Since its creation more than 25 years ago, Reno M3 has experienced great growth and has had to revise its brand image and distinguish itself in a market in full turmoil, especially with the evolution of the web and the arrival of social media.

Minimal's creative team looked at the history of Reno M3 and the scope of its expertise to create a brand image that communicates the company's prestige, concern for quality and extensive experience.

In order to increase the visibility of M3 Reno's achievements, Minimal has also developed and implemented a content strategy including a blog, a newsletter and a presence on Facebook, Pinterest, and Instagram. Each month, current projects, 3D concepts, the team's accomplishments and several design inspirations are shared with several thousand subscribers via the brand's various platforms.

This content strategy also allows the brand to highlight its various partnerships with quality local suppliers.

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