Vacances Essipit
Lead Generation Tourism Sector + Social Media
Building Community Engagement While Honoring Traditions
For over 35 years, Essipit Enterprises has offered a nature-focused experience at the heart of the Innu territory. Located just a few kilometers from Tadoussac, Vacances Essipit is a recreational tourism site offering condo-hotel rentals, chalets, campsites, and activities such as fishing, hunting, bear and whale watching, sea kayaking, and hiking.
The organization manages all activities and facilities on the territory and is owned by members of the Innu community, which prioritizes a cooperative community system and deep respect for natural resources. Thanks to Essipit Enterprises, tourists from Quebec, Canada, and around the world discover the charm of the Côte-Nord, imbued with Indigenous reality.
Minimal has been supporting the company since 2020 to help achieve its business goals.
Problem Statement
Solution
In a highly competitive tourism industry, where providing top-quality service is essential, Vacances Essipit wanted to refresh its brand image and streamline its planning and booking processes. The online customer experience needed to be enhanced, and the visibility of their tourism offerings had to be improved to drive more bookings.
Minimal developed the strategy and annual planning for promotional campaigns. A photoshoot was organized at the Vacances Essipit site to update and professionalize the images on the website and other promotional materials. An online booking tool was also created to make the reservation process easier for users.
The website was enhanced by adding sections that improve the user experience and provide useful resources for employees. In addition, Minimal focused on strengthening Vacances Essipit’s employer brand, particularly to facilitate job posting distribution and highlight the excellent work opportunities and conditions offered. Finally, Minimal worked on managing and engaging the community on Meta social media platforms. Various contests were organized to increase followers and visibility.
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