Step #4 of an Inbound Marketing Strategy: Retaining and engaging your customers

Loyalty is strategic for any brand: retaining a customer is always cheaper and easier than it is recruiting a new one. Above all, an existing customer can become your best ambassador. In times of social media, digital e-reputations are made and can easily be broken: knowing how to maintain good long-term relationships with customers- and others- is crucial.

This delicate step is often the most neglected one. It is important to take measures and use the following tools to maximize your efforts.

Measure your customers’ loyalty and their satisfaction

Measuring regularly the satisfaction of your customers also means benefiting from an alert system and identifying priority axes for improving your products and services. It also maintains regular bonds with your customers and demonstrates their ability to listen, assess their attachment to the brand, their porosity to competition and to evaluate their potential weight in the generation of potential new leads.

Organize events to recruit your ambassadors

Organizing events for your best customers enables you to convert your clients into loyal brand ambassadors, thanks to personalized little attentions to detail, allowing you to stand out as a brand.

Offer intelligent content and engage your visitors

As you get to know your customers, you will focus and adapt the content of your website so it can be fully personalized and relevant to the interests of your visitors each time they come back to your site. Personalized content significantly improves the performance of your website and the engagement of your visitor.

Maintain your bonds: get your customers involved

No matter which channel is initially used to engage the conversation with your prospects, it is essential to keep up the exchange. It is a long-term job that must be constantly and consistently worked on. In order to keep the dialogue going as much as possible with your client, choosing a multichannel strategy seems to be the best solution.

The ultimate condition for maintaining this bond is to enlarge as much as possible your communication channels:

• Social Media (Facebook, Instagram, Twitter, LinkedIn …)
• Emails
• Chatbots
• Blog comments

If the fourth stage of inbound marketing is often neglected, it certainly remains the most important one to not overlook as it determines the long-term success of your business.

Are you planning on integrating inbound marketing to your current strategy? Do not hesitate to ask our strategic experts.