inbound marketing

Content Strategy, Web Marketing

Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers
Par

On the importance of tools for an effective inbound marketing strategy Lead nurturing Once identified, the potential customer must be guided through the discovery of the offer. This should be the purpose of setting up dedicated programs and mobilizing different … Continued

conversions

Content Strategy, Web Marketing

Step #2 of an inbound marketing strategy: converting your visitors into potential clients
Par

Once the stage of attracting your conversions is accomplished, it’s now time to focus on the second step of this funnel-shaped conversion. The transformation of visitors into potential customers marks their entry into the system developed to bring them to … Continued

Content Strategy, Web Marketing

Step #1 of an inbound marketing strategy: attracting your target audience
Par

Creating an audience and having the potential to attract new customers relies on the use of complementary methods: more than just a set of tools, it’s a genuine mechanic using these tools and others from his tool box that need … Continued

Content Strategy, Web Marketing

Inbound marketing: How to convert potential clients into your loyal customers ?
Par

You need to be well aware that outbound marketing is most certainly outdated ! The cold-calling style seen in the « Wolf of Wall Street », spamming through emails or the old-fashioned tried and true door-to-door marketing, have very little efficiency to … Continued