Category: Content Strategy

Content Strategy, Web Marketing

On The importance of a funnel shaped conversion for your E-commerce strategy
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Ecommerce,is  defined as the activity of selling products and services online though the Internet, is nowadays it’s an activity that is so widespread that it needs a highly competitive marketing strategy. Companies from Quebec starting in E-commerce can enjoy numerous considerable advantages. The … Continued

infolettres

Content Strategy

Easy ways to help you maximize your newsletters
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With all the recent updates to the Facebook algorithm (and certainly, the panic that ensued), it’s undeniable that companies need to multiply their communication channels with their clients to ensure the right brand content and success. Newsletters are great tools: they don’t cost much, are easy … Continued

reseaux sociaux mininal

Content Strategy, Social Network, Web Marketing

Maximize your marketing strategy with Instagram
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Launched in 2010, Instagram is now worshipped by numerous social media network lovers. Instagram is not just a trend, it’s an app that has numerous marketing advantages. If almost all brands use Instagram today, lots of companies are still hesitant … Continued

marketing web

Content Strategy, Web Marketing

8 web marketing trends to keep an eye on in 2018
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The internet changes very quickly and we all don’t want to be left behind. In 2018, we can expect to see the following eight web marketing trends everywhere! Micro-influencers Why? Their audience is smaller, however their engagement rate is higher so the … Continued

Agence Minimal

Content Strategy, SEM, SEO, Web Marketing

KPIs are irrelevant… unless they’re clearly defined!
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In recent years, the advent of social media has upended our business processes, along with our digital ecosystems. Now that algorithms are calling the shots, it’s getting harder and harder to gauge the impact of the actions we’re taking in … Continued

Google et contre tous

Content Strategy, Web Marketing

Google against the world
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Looking back 20 years, we had no idea of what Google would eventually turn into. Today, it is an embedded part of our day-to-day lives. The company has developed drones, smart glasses, gadgets and, last but not least, the world’s … Continued

inbound-marketing

Content Strategy, Web Marketing

Step #4 of an Inbound Marketing Strategy: Retaining and engaging your customers
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Loyalty is strategic for any brand: retaining a customer is always cheaper and easier than it is recruiting a new one. Above all, an existing customer can become your best ambassador. In times of social media, digital e-reputations are made … Continued

inbound marketing

Content Strategy, Web Marketing

Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers
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On the importance of tools for an effective inbound marketing strategy Lead nurturing Once identified, the potential customer must be guided through the discovery of the offer. This should be the purpose of setting up dedicated programs and mobilizing different … Continued

conversions

Content Strategy, Web Marketing

Step #2 of an inbound marketing strategy: converting your visitors into potential clients
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Once the stage of attracting your conversions is accomplished, it’s now time to focus on the second step of this funnel-shaped conversion. The transformation of visitors into potential customers marks their entry into the system developed to bring them to … Continued

Content Strategy, Web Marketing

Step #1 of an inbound marketing strategy: attracting your target audience
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Creating an audience and having the potential to attract new customers relies on the use of complementary methods: more than just a set of tools, it’s a genuine mechanic using these tools and others from his tool box that need … Continued