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Délire Escalade
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Delire Climbing was built on the passion of three climbers from Quebec City who actively seek ways to develop and promote climbing at provincial and national levels. The rebrand roll-out consists of launching the new logo, new tools, two websites—including a transactional one—and promotional items in a warm hue that illustrate a bright edge.

The logo’s design is intended to represent the company’s multifaceted service offer, which includes indoor climbing and manufacturing climbing structures. Its animated and modern look targets young, athletic customers.